Krispy Kreme, the world’s most beloved donut company, gets a new facelift across its digital products with a unified customer experience embodied in its DNA.
Our mission in this project was to meet the expectations of the customer while producing a product that could drive sales to meet the company’s long-term financial goals and global expansion. Our team agreed that unifying the user experience across all platforms would create a seamless user experience. We would also redesign the customer service, fix technological bugs, redesign the payment process, and redesign a rewards programme that resonates with customers.
“Unifying the user experience across all platforms was the key turning point in improving the customer experience”.
“Designing a new distinctive creative direction for Kripsy Kreme would leverage their marketing campaign across the globe ”.
“Retaining loyal customers was rewarding loyal customers ”.
Our mission in this project was to meet the expectations of the customer while producing a product that could drive sales to meet the company’s long-term financial goals and global expansion. Our team agreed that unifying the user experience across all platforms would create a seamless user experience. We would also redesign the customer service, fix technological bugs, redesign the payment process, and redesign a rewards programme that resonates with customers.