What are your core services as a UX and Branding agency?

First and foremost we are driven by the user experience and the customer experience above all else.

What serperates you from other agencies ?

Of course. Our pricing scales with your company. Chat to our friendly team to find a solution that works for you.

Do you take on clients outside of Australia?

We understand that things change. You can cancel your plan at any time and we’ll refund you the difference already paid.

How much does a project cost with Chapel?

At the moment, the only way to add additional information to invoices is to add the information to the workspace's name.

Do you work with start ups or larger companies?

Plans are per workspace, not per account. You can upgrade one workspace, and still have any number of free workspaces.

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KRISPY KREME

CONTENT | UX | UI | WEB DESIGN

Krispy Kreme has led the pack in the donut sector for over 87 years since being established in Winston-Salem, North Carolina.This year the donut master is bringing you more fun, more tasty treats and a whole new experience with its mobile app.You can set to see new features , new products and even new delivery services in the new and improved app.

client

Krispy kreme inc.

SERVICES

Content creation
Product design
Web design
UX | UI

sector

Food / Hospitality
Eccomerce

seamless usability

USER EXPERIENCE

Krispy Kreme debuted its inaugural mobile application on the app store in 2019, aiming to simplify the process of indulging in their delectable offerings for customers. However, upon its release, users encountered several usability issues, leading to frustration. Our team embarked on an extensive investigation, identifying various challenges users encountered across different aspects of the app.

By focusing on human-centered design principles, we revamped the app's appearance, functionality, and overall experience, adhering to Krispy Kreme's distinctive style guide. The outcome was a resounding success, as we enhanced the end-to-end user journey throughout the app.

This included revamping the rewards system to incentivize purchases and introducing a new credit card that rewarded users with points for every dollar spent, redeemable at Krispy Kreme. Our overarching goal in this endeavor was to enhance every interaction point within the app, alleviating potential pain points, difficulties, and frustrations for users both now and in the future.

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CUSTOMERS CREATE
THEIR OWN WAY

USERS NOW HAVE FULL CONTROL HOW THEY CHOOSE THEIR DONUTS.CREATE YOUR VERY OWN COMBO THE WAY YOU LIKE IT.

THE EXPRESS LANE

Creating a new a express feature were users can create , save and share their new creations was a sure thing.This new feature both sped up the time acquire purchasing the products, decreased pain points and increased user retention.

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Embrassing change

CONTENT CREATION

Krispy Kreme has upheld robust marketing strategies over the years, consistently introducing captivating innovations to engage its audience. Our team recognized an opportunity to refresh Krispy Kreme's marketing direction by embracing simplicity while upholding the brand's core values.

As summer approaches, we proposed integrating a rainbow motif into the campaign to infuse it with a fresh, playful, and seasonal spirit. Recognizing the universal symbolism of rainbows as representing inclusivity, diversity, love, and friendship, we saw it as a fitting symbol of human equality.

Our campaign aimed to celebrate diversity and inclusivity, conveying the message that Krispy Kreme brings joy, fun, and acceptance to people from all walks of life, regardless of their background or circumstances.

rewarding loyalty

CUSTOMER SERVICE

Improving customer service with new reward programmes while adding new customer service options for helping customers in need was the clear road to a satisfied customer experience.

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DEBIT CARD
THAT GIVES BACK

New debit cards created to give more back to Krispy Kremes loyal customers.The debit cards features new rewards points , free give aways and now a quick easy set up to add into your Apple wallet.

Master your points

Customers can now master the amount of points customers can accumulate with their day-to-day spending. Customers can now earn points; every dollar spent is a dollar earned on their Krispy Kreme loyalty card.